La-Z-Boy International Welcomes Worldwide Partners at High Point Market

The La-Z-Boy International team was delighted to welcome partners from 15 countries at the High Point Fall Market.

Visitors to the brand’s permanent showroom viewed 24 new product launches, along with brand-focused display ideas.

Showpieces included a living wall themed around recycled Conserve fabric and a sports-focused vignette featuring our Spectator sectional group in promotional brand colours.  Spectator is a focal product in many territories for the forthcoming FIFA World Cup.

Vice President of International, Mark Draper, said: “We were delighted to welcome so many of our worldwide partners to this market, following the past few years of travel disruption during the pandemic.

“It was great to get first-hand feedback on our new product launches and to have the chance to talk partners through our plans as we prepare for La-Z-Boy’s 100th anniversary.”

Spring Market will take place from April 22nd to 26th 2023.  Please contact your La-Z-Boy sales rep for further details.

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