La-Z-Boy Asia successfully hosted its Dealer Conference, The Unlimited Comfort, La-Z-Boy Asia Dealer’s Conference 2023, at the Pullman Bangkok King Power Hotel in Bangkok, Thailand from March 21-22, 2023. The two-day conference was met with great enthusiasm, attracting 55 dealers from across Asia and Rest of World.
The opening day of the conference featured a diverse range of topics, such as business vision and mission, management, marketing strategy, products, and other essential aspects aimed at enhancing partners’ businesses. Esteemed speakers, including the La-Z-Boy management team, shared their future vision during the event. The morning session culminated in a Partner Recognition ceremony, acknowledging La-Z-Boy’s authorized partners.
In the afternoon, participants had the chance to explore La-Z-Boy’s product offerings and gain in-depth knowledge about them. They also learned about innovative concepts for store decoration to elevate their businesses. The day concluded with a memorable partner party, showcasing entertainment from the renowned Thai Puppet show of Joe Louis Theatre.
On the second day, dealers participated in a factory tour to witness La-Z-Boy Thailand’s manufacturing processes and learn about the latest techniques and technologies employed. The day wrapped up with a visit to a flagship gallery in Bangkok.
Mr. Ratharuj Manaswatcharapong, General Manager of La-Z-Boy Asia, expressed his delight at the conference’s success, saying: “We had an incredible turnout, and the feedback from our dealers has been overwhelmingly positive. They are already looking forward to the next conference.”
La-Z-Boy Asia’s Unlimited Comfort, La-Z-Boy Asia Dealer’s Conference 2023 proved to be a resounding success, providing dealers with invaluable insights, networking opportunities, and exposure to the newest products and innovations.