A focus on the future at Fall Market

This fall we welcomed partners who had journeyed for up to 24 hours from around the globe to join us at the La-Z-Boy International Showroom at High Point Market.

Attendees viewed 9 new style introductions for International as well as the latest looks from the Residential showroom.  The Long Live the Lazy brand platform introduction took centre stage in the marketing rooms and partners were given tailored updates on the results so far and the potential impact for their own markets, in the lead up to our 100 year anniversary in 2027.

Our new style introductions included a queen sleeper sofa, the Somerset; the Stratford which features Cloud Zero technology for an elevated relaxation experience; and a new signature sectional piece, the Lenox.   

Vice president of La-Z-Boy International, Mark Draper, commented: “It was a pleasure to meet with so many of our partners in person and get to understand their market needs in greater detail.  We had fantastic feedback on our showroom, product, styling and brand assets, which is testament to the hard work of all our International team.”

Thank you very much to our partners from around the world for making the investment in time and travel to gain the full La-Z-Boy experience.

Our next High Point Market takes place from April 13-17 2024.  Please contact your La-Z-Boy rep if you would like assistance in planning a future visit.

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