Beyond The Recliner Virtual Event Informs Asia Partners

Our Asia and Thailand operations began 2022 with a virtual event attended by partners from throughout the continent.

Mr Dhanakorn Kasetrsuwan, President of La-Z-Boy Asia Co, Ltd, and La-Z-Boy Thailand Co, Ltd, Mr Ratharuj Manaswatcharapong, General Manager of La-Z-Boy Asia Co, Ltd, and the management team presented the “Beyond the Recliner Experience” event, which welcomed hundreds of participants from 18 Asian countries to its virtual premiere.

Keith Wilson, President of La-Z-Boy International and Joybird, presided over the occasion, together with Natasha Wright, Brand Marketing Director of La-Z-Boy International, and Trevor Hailes, Product Merchandising Director of La-Z-Boy International.

The event announced the vision of global leaders and highlighted the strategies that served the specific needs of customers in Asia, along with announcing the launch of the latest model of carefully designed recliner that incorporated innovations to suit all lifestyles.

La-Z-Boy Asia’s Virtual Gallery 2.0, spanning over 1,000 square meters and carrying more than 50 models, was also unveiled. The objective was to create a comprehensive online shopping experience that was more convenient and enjoyable. Last year, visitors truly enjoyed the first version of the virtual gallery by using VR glasses. La-Z-Boy was the first that pioneered this idea in Asia’s recliner business.
Mr. Dhanakorn Kasetrsuwan, President of La-Z-Boy Thailand and President of La-Z-Boy Asia, confirmed the company’s potential and readiness for production and innovation: “While the COVID pandemic is not over yet, it gives opportunities for customers to emphasize home improvement to live in the new normal. La-Z-Boy believes in continuous improvement to develop the best products for our customers in terms of comfort, functionality, customized size, proper materials and innovation that suits the climate. “For our employees, we care about their health and workplace safety a priority to ensure that they can deliver quality products that meet global standards. Recently, we just hit 1 million no lost time hours which is an amazing news. The products made by happy and attentive staff are proudly provided for our customers worldwide, as La-Z-Boy Asia has always done for the past 15 years.”
Mr. Ratharuj Manaswatcharapong, General Manager of La-Z-Boy Asia Co., Ltd., revealed: “Although the situation this year does not allow us to meet the partners in person as we did before, the La-Z-Boy Asia team never stops developing strategies and plans for our partners. We follow the vision and business direction and launch the latest products and innovations that meet customers’ needs in the new normal and the future. Furthermore, we have prepared our online and offline marketing strategies to bring the La-Z-Boy Asia family success. We are also preparing to celebrate the upcoming 100th anniversary.”

Those interested in being La-Z-Boy Asia’s dealers may contact the team or customers can shop for the products online. For news and promotions, please visit Facebook and Instagram or Youtube.

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